AI, SEO & Visibility Speaker for the New Search Landscape
Book Steve Scott to show your audience how to stay visible in Google, local search, and AI answer platforms — using proven, real‑world SEO strategies.Since 1997, Steve has helped businesses understand how search really works and how to protect their visibility as AI, chatbots, and answer engines change where customers get answers.
Perfect for conferences, associations, and business groups that want practical, non‑hype guidance on SEO plus AI discovery.
Based in Tampa, Florida – Available for in‑person and virtual events.
The Right Speaker for Today’s SEO & AI Challenges
If you’re organizing a conference, association event, mastermind, or in‑house training and need someone to make SEO and AI discovery actually make sense for your audience, I’m here for you.
I speak to:
- Business owners and local service companies who need more visibility in Google and Maps
- Marketing teams and agencies navigating AI, chatbots, and answer engines
- Professional associations, chambers, and networking groups that want practical education instead of a vendor pitch
Whether your audience is brand‑new to SEO or already fairly advanced, My talks are designed so everyone walks away with clear, specific actions they can take in the next 30 days.
Why I’m a Strong Fit for Your Search & AI Audience
I’ve been working in search since 1997, long before Google, AI tools, or “growth hacks” were buzzwords. Today, I help business owners, marketers, and organizations make sense of how Google, local search, and AI‑driven answers really work — and what to do about it.
Over the years, I’ve trained teams at companies like IBM, American Express, and the United Nations, and led SEO and digital marketing workshops in Tampa, New York, and beyond. On stage, my job is simple: take complex search and AI topics, strip out the jargon, and leave your audience with practical steps they can act on right away.
- SEO professional since 1997
- Teaching SEO & digital marketing since 2007
- Trained teams at IBM, American Express, United Nations, and more
- Based in Tampa, Florida; available worldwide
What I Speak About: SEO, Local, and Getting Found in AI
Every talk I give is customized to your group, but most sessions blend three core areas: how search works today, how local businesses show up where customers are looking, and how AI and answer engines are changing visibility. My goal is to connect all three so your audience understands not just the theory, but what to do next in their own marketing.
Core themes I cover:
- SEO fundamentals that still matter (and what’s changed)
- How local businesses actually show up in Google and Maps
- How AI tools, chatbots, and answer engines decide what to show
- How content, reviews, and authority influence both search and AI results
- Practical steps to stay visible as the search landscape keeps shifting
Sample Talk Titles Your Audience Will Love
I customize every session, but it helps organizers to see a few “ready to go” talk ideas. Here are some of the most popular ways I blend SEO, local search, and getting found in AI and answer engines:
SEO, Local Search & AI: How to Stay Visible When Customers Stop Clicking
A practical overview of how search is changing, why AI answers matter, and what businesses can do right now to protect and grow their visibility.
Getting Your Local Business Found in Google, Maps, and AI Assistants
A deep dive into local rankings, reviews, proximity, and how that all translates into visibility in tools like chatbots and answer engines.
Redesigning Your Website Without Crushing Your Rankings (or Confusing AI)
A plain‑English walkthrough of how to handle site changes, content moves, and technical updates without losing organic traffic or confusing AI systems that reference your site.
SEO Basics That Still Work in an AI World
A no‑nonsense session for business owners and teams who want to ignore the hype and focus on the fundamentals that continue to drive results in both search and AI platforms.
What Your Group Will Walk Away With
When I speak to your group, my goal isn’t to impress them with jargon—it’s to give them clarity and a plan. By the end of the session, your audience will understand how search, local visibility, and AI answers actually fit together, and what to do next in their own marketing.
Here are some of the outcomes I focus on delivering:
- A clear picture of how Google, Maps, and AI tools decide what to show.
- A practical checklist of SEO and local search basics that still matter (and which trends to ignore).
- A better understanding of how content, reviews, and authority influence both rankings and AI‑driven answers.
- Specific ideas attendees can take back to their websites, Google Business Profiles, and content calendars in the next 30 days.
Formats, Length, and How I Deliver My Talks
I know every event is different, so I keep my formats flexible. Whether you’re running a conference, an association meeting, or an internal team training, we can match the length and style to your agenda.
Here are some of the most common options:
- Keynote sessions for conferences and larger events
- 30–60 minute talks for lunches, breakfasts, and meetups
- 60–90 minute workshops with more depth and Q&A
- Virtual presentations and webinars for remote or hybrid teams
20–30 min: Keynote
30–60 min: Talk
60–90 min: Workshop
Flexible: Virtual / Q&A
Who I Speak For (and Where I’ve Spoken Before)
Over the years, I’ve spoken to rooms full of local business owners, marketing teams, and professionals who need straight talk about search, local visibility, and AI—not a vendor pitch. I’m comfortable with everything from small, interactive groups to 200+ attendee events.
Some of the groups and organizations I’ve trained or spoken for include:
- Corporate teams at IBM, American Express, Revlon, the United Nations, Pfizer, and Merck
- National Court Reporters Association (200+ attendees)
- Saint-Gobain Solar Gard National Dealer Meeting
- Monthly Tampa SEO & Digital Marketing Meetups (9+ years)
- Live SEO and digital marketing workshops in Tampa and New York City
If you’re organizing a conference, association event, chamber meeting, mastermind, or in‑house training, I can tailor the depth and examples so the content hits home for your specific audience.
What It’s Like to Work With Me as a Speaker
My goal is to make this the easiest part of your event to manage. From the first email to the follow‑up materials, I keep communication clear, expectations simple, and zero sales pitch from the stage.
Here’s how the process usually works:
- You share a few details about your event, audience, and goals.
- We hop on a short call to dial in the topic, format, and level of depth.
- I customize the talk, examples, and slides for your group.
- I show up prepared, on time, and focused on delivering real value—not selling services.
If you’d like, I can also stick around for Q&A, panels, or informal conversations with your attendees so they can ask specific questions about SEO, local search, and AI.
Pricing, Travel, and Availability
I try to keep this simple and transparent. For local Tampa Bay and Florida events, I’m often able to speak with minimal or no speaking fee for qualifying groups, especially chambers, associations, and community organizations. For national and international events, we’ll discuss a speaking fee and travel coverage that matches your audience size, format, and budget—always clearly and upfront.
I’m available for in‑person events across the U.S. as well as virtual talks and trainings. If you share a few details about your event, I can quickly let you know what’s possible and what the investment will look like.
Local Events (Tampa & Florida)
For chambers, associations, and community groups in Tampa Bay and across Florida, I can often speak with a minimal or no speaking fee for qualifying events. We’ll keep logistics simple so you can focus on filling the room.
National & International
For conferences and larger events outside Florida, we’ll agree on a clear speaking fee and travel coverage upfront—no surprises. Tell me about your audience and format, and I’ll outline options that fit your budget.
Virtual Sessions
If travel isn’t a fit, I regularly deliver talks and trainings over Zoom and other platforms. Virtual sessions make it easier to schedule, include remote teams, and still give your audience practical, actionable guidance.
How I Teach (and What My Talks Feel Like)
My speaking style is practical, conversational, and story‑driven. I use real examples, plain English, and a few carefully chosen visuals so your audience understands not just what to do, but why it works in search, local, and AI platforms.
I don’t overwhelm people with tech jargon or tool demos. Instead, I focus on frameworks, checklists, and examples they can take back to their own websites, Google Business Profiles, and marketing plans the same week.
Common Questions from Event Organizers
Do you pitch services from the stage?
No. When I’m speaking at your event, I’m there to educate and help your audience—not to sell. If people want to connect with me afterward, that happens naturally, not through a hard pitch.
Can you tailor the content to our industry or audience level?
Yes. Before your event, I’ll ask a few questions about who’s in the room, what they already know, and what you want them to walk away with. I’ll then adjust examples, language, and depth so it fits.
Is your material too technical for non‑marketers?
No. I’ve spent decades explaining SEO and now AI discovery to business owners, executives, and non‑technical teams. I keep the concepts accurate, but the language plain and accessible
Do you travel for events outside Florida?
Yes. I regularly travel for conferences and larger events, and we’ll agree on speaking and travel details upfront so everything is clear in advance.
Can you do virtual keynotes or trainings?
Absolutely. I deliver sessions via Zoom and other platforms for remote and hybrid teams, with interaction built in through Q&A and live examples.
You’re welcome to send any other questions you have—I’m happy to clarify details before you make a decision about your next speaker.
Ready to Talk About Your Event?
If you’re planning a conference, association meeting, or team training and want your audience to finally understand how SEO, local search, and AI fit together, I’d love to chat. We’ll keep it straightforward, practical, and 100% focused on helping your attendees take real action.
Here’s how to reach me:
Call or text: 813‑951‑4484
Or send a quick message through the contact form on this site with your event date, location, and audience details.
From there, we’ll set up a short call, confirm the topic and format, and make sure everything feels like a great fit for your group.