Call Today

+1 813-995-8987

So, why should you care about site speed? That’s what we’re talking about here: helping with site speed.

Well, speed is a ranking factor in Google. They’ve been pushing the idea of speed as a usability functionality, right?

In other words, as a user experience (and Google is all about the user experience right now) if your site is slow, Google just may not look as favorably upon your site as you might like it to.

This means you’re not going to rank as well as you might like to. So, if your site is super slow, it could be causing ranking issues for you, and increasing your site speed will create a better user experience. We all know how much Google loves a good user experience right now.

So, what is a good page load time?

Well, according to Google, best practice is that each page of your site should load in under two seconds. Okay, they’ve lowered this over the years from three seconds to two seconds. Now, they’re talking about under two seconds, one and a half to two seconds is the best place to be. And in fact, it’s so important.

Why is it important that your site speed is under 2 seconds?

There are some real big studies here that we’ve seen. This is one of the ones I’ve recently looked at: a single second delay in page load time results in

  • 11 percent fewer page views,
  • a 16 percent decrease in customer satisfaction, and
  • a seven percent loss in conversion.

So, if your site is slow, you’re losing customers, you’re losing people on your website, you’re losing conversions, and slow sites do this.

How long will visitors stay on a slow site?

47 percent of consumers expect a website to load in two seconds or less. Right, we just don’t want to wait around. If you don’t load quickly, we’re out.

40 percent of consumers will abandon a page that takes three or more seconds to load. Have you ever sat there on a web page just waiting for it to load, thinking, “I’m done, I’m out”? Well, that’s what happens. If it’s even longer than that, you lose almost half of your business before they even arrive on your website.

So, speed means visitors.

The faster your site is, the more potential you have to get and retain those visitors. And visitors that do stay on a slow site, they won’t return.

In one survey, 79 percent of consumers said they would not return to a site with poor performance. And I’m sure you’ve all been in a similar situation where you went to a website, and it was super slow to navigate. It frustrated you, and you thought, “I’m done, I’m moving on.”

And, maybe the next time you did a search and saw that same website come up, you thought, “Oh yeah, that site stinks. It’s too slow. It’s a pain to work with.”

So, you need to really care about site speed, and not just because of some of these numbers, but also because it matters to your bottom line.

How does site speed impact Walmart’s revenue?

Here’s an example from Walmart, alright? This is a study we got out of Crazy Egg.

Every one second of load time improvement for Walmart equaled a two percent conversion rate increase. And for every 100 milliseconds of improvement, incremental revenue grew by up to one percent.

So, you can kind of look at some of these numbers here. You can see another one here for loading time impact on conversions: anything over the 1.65 seconds reduces conversions. The peak is at this 1.650 milliseconds. So, this is under two seconds, one point something seconds. Super important.

Slow sites mean less revenue, period.

Okay, it’s important to understand.